Non-drying, no flaking…just natural color, great hold, and healthy shine.

4RootZ™ superior formula is alcohol-, paraben-, and wax-free, so it doesn’t dry hair the way alcohol-based gels can, and it doesn’t leave flakes. Long lasting in both color and holding power, it’s also low commitment, perfect for everyday use and easy to wash out with shampoo. A special blend of natural silicone and other hair smoothing ingredients tame frizz, add control. and promote a healthy shine.